The organic sector in New Brunswick is active in all aspects of food production. There are approximately 56 organic operations in the province, with the majority producing vegetables and/or fruits, followed by maple syrup. There is a range of livestock, grain, value-added and non-food products being produced as well.
Producers work together to promote organic growth in the province through the NB Organic Committee - an informal advisory group that meets as needed to inform ACORN on New Brunswick projects and to discuss priorities for the sector. If you would like to get involved with the Committee or simply stay up-to-date on NB organic news, please email firstname.lastname@example.org.
ACORN and the sector have developed a number of useful NB-specific resources - this webpage serves as a central place for them all.
The New Brunswick organic sector first developed a provincial strategic plan in 2010. Organizing and setting priorities collectively has allowed producers to bring forward issues and ideas to government that are grounded in the realities of the entire sector, and has also greatly informed ACORNʼs work in the province. Understanding the value of this document and this process, the sector devised a new four-year plan in 2014.
New Brunswick is the first of the Atlantic provinces (and fourth in Canada) to regulate its provincial organic market. The New Brunswick Organic Grade Regulation came into effect in April 2014. ACORN worked with the NB Department of Agriculture, Aquaculture & Fisheries to create the following factsheets to inform all the various affected stakeholders.
Getting the word out about local AND organic is now easier with new local organic promotional materials. Contact ACORN to arrange delivery of print versions of these resources to share with your customers and/or feature at your farm stand.
The current organic supply exceeds demand in the province, meaning there are significant marketing opportunities for organic in New Brunswick! The vast majority of organic food consumed in the province is imported - even though it could (and is) being produced here. While there is great opportunity, marketing and distribution remain challenges for producers. The following resources examine various aspects of organic marketing and distribution and offer some solutions.
Wholesale Connections: Small to medium-scale retailers in the province have an appetite for local organic products. ACORN compiled information on which products are most in demand from which retailers all in one guide - contact us if you would like to view it.
Transporting Organic: Considerations for Organic Integrity in Distribution: Great resources exist to ensure that retailers are maintaining organic integrity, but there is less information available related to maintaining the integrity of organic products while they're in transit. ACORN created this resource to ensure that both producers and distributers are aware of the potential risks to organic integrity in distribution.
Exploring a Farmers' Market Network in New Brunswick: Farmers' markets are a critical marketing outlet for organic producers in the province. ACORN conducted this report in early 2014 to explore how farmers' markets in the province could be strengthened through a collaborative effort of increasing networking between markets.