Monday, November 26, 1:00 PM - 2:00 PM
This workshop will focus on taking a great product idea to market. Peter will examine proven commercialization processes, explaining the steps in detail, using emerging products as examples.
Monday, November 26, 2:00 PM - 3:00 PM
Delta 9-THC and its up-and-coming cousin, CBD are currently the most popular molecules in the cannabis plant, despite the fact that the plant has hundreds of potentially beneficial chemicals. Join Av Singh, as he discusses some of the equally interesting compounds within the cannabis plant including other cannabinoids, terpenoids, and flavonoids. Av will present their medicinal benefits but also highlight some of the intended uses as ingredients in food and cosmetics.
Monday, November 26, 3:30 PM - 4:30 PM
Gillian Flies, co-owner of The New Farm, near Creemore, Ontario, has capitalized on an explosion in interest in on-farm events to create an important new revenue stream for her farm business. Gillian has built a commercial kitchen and event space on the farm, and now hosts over 2000 visitors per year. Learn how fundraisers, tours, corporate events and restaurant pop-ups can generate marketing buzz, build profits and educate the public about organic agriculture.